From Cal Tech research Colin Camerer:
“A theory that guides our research holds that curiosity arises from an incongruity
or ‘information gap’—a discrepancy between what one knows and what one wants to
know (2). The hypothesis is that the aspired or desired level of knowledge increases
sharply with a small increase in knowledge, so that the gap between this desired level and
the actual knowledge grows. When one is sufficiently knowledgeable, however, the gap
shrinks and curiosity falls. If curiosity is like a hunger for knowledge, then the decrease
in curiosity from knowing a lot is like a form of information satiety.”
When study subjects were interested in a question, their caudates (reward) and prefrontal cortices became activated as the brain prepared for more information to be coming their way.